During COVID-19, online shopping is becoming a bigger deal and companies such as Amazon, Walmart, and many more, are trying to keep up with the high volume of customers they are receiving. You most likely had to make adjustments while running your business, too. One of the smartest moves retail owners have made is to transition their sales to online stores. Let’s focus attention on you and your business, what would this mean for your business if you were to do the same and what can you and your business do to provide an efficient, effective and swift experience to your customers.
What should you consider key points to building an online store?
You should note that you want to optimize your site so it will draw customers in and ensure they have a smooth transaction on your site with minimal hassle. There are several ways to do this and use technology to your advantage to provide a better online experience for daily customers and potential future customers.
This can start from simply boosting the speed of your site, as well as creating bots that can help your customers. No customer wants to waste time waiting for a website to load, especially if it takes them longer to load pages then to actually takes to buy the product. Keeping a stable and quick speed on your website, with a fast checkout, will drive home initial purchases from customers.
If a customer does stumble upon an issue or has a question about something specific, you can use technology to support them. By creating support bots or an FAQ page you can help customers solve their issue, no matter how insignificant it is. Remember to include your contact information and respond to any emails or calls as fast as you can to let the customer know you’re listening to their needs.
Besides having a well-designed site, you want to use it to enhance the vision of your business and provide benefits for your shoppers. Let them know how your business is adjusting due to the situation, and what your online store is providing in terms of services, products, and extra deals that could be available for them. There’s no point in bringing customers to your site if you’re not going to seal the deal when they finally arrive.
Some helpful information to include on your site is letting customers know what your physical locations are doing since social distancing went into effect, what products may be running low, and if there are any delays in delivery time. All of these tips and more can reassure customers of the safety measures you have in place as well as how you can help them while they’re stuck at home trying to make ends meet.
Nobody knows how long our current pandemic will last, but the best thing for you to do as a business owner is to adapt to the situation and learn from it for the future. Should you need any help with your current website to add COVID-19 messages to the site or would like to talk about building a Ecommerce website or need any help, please contact us!
Reference – https://www.thinkwithgoogle.com/marketing-resources/experience-design/coronavirus-retail-website-strategy/
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