(Updated in April 2024)
When it comes to building a website, you can’t just build it and hope it will start coming up in Google Searches. Ranking high in results takes time. Generally for a new website, we find it takes anywhere from 6 months to 18 months to appear in the first 15 results.
Many people ask us why this is, your site is one in millions upon millions of websites on the internet. With that, everyone is trying to get the first position for their keywords. This is why it takes time and energy to be found on Google.
In this blog, we’re going to share three ways your website can be found on Google in a sea of competition.
Positioning Your Business for Organic Searches
When being found in organic searches, it’s all about SEO or Search Engine Optimization. We like to describe SEO like the Match Game. The Match Game has you turning over pairs of cards in the goal of memorizing the matches. The person who gets the most matches at the end wins. Just like the Match Game, try to match the content on your website to the keyword phrases potential clients search. The better you do at matching the searches to your website content, the better you will move to the first page.
Something you can do on your website to better help your keywords to be found is blog writing. Watch for our upcoming blog on “Blog Writing” for more details on the does and don’ts of blog writing. Should you need assistance, don’t hesitate to contact us!
Google My Business Profile – Get Your Business Online
Google wants to help you be found and one thing they offer is a FREE profile. This profile helps you be found on Google Maps as well as searches. If your business has been in business for several years, there is a possibility there is a profile already created for you. All you need to do is simply claim it. It’s very easy to claim it! Check out our blog on “How to Claim your Google Listing” and everything you want to do within your Google listing to utilize it to its max!
Google Ads
Yes, this is a paid service, but we find Google Ads work really well for websites that are brand new or for keywords that need help getting to the top of the page. They help you get your website high enough that people start clicking it, improving your organic reach as well.
There are two types of ad platforms: Google Ads Expert Mode and Google Ad Express. Below is a chart that shows you the difference between the two:
| Features | Google Ads | Ad Express |
| Detailed metrics and reporting | YES | NO |
| Automated Campaign | NO | YES |
| Require a website or landing page | YES | YES |
| Full ad format | YES | NO |
| Specify business category and location | NO | YES |
| Specify keywords and demographics | YES | NO |
| Bid on keywords | YES | NO |
| Ease of use | NO | YES |
| Personalized targeting | YES | YES |
| Ability to choose search types (Google/Partners) | YES | NO |
| Control over budget | YES | YES |
| Monthly Minimum Budget of $100 | YES | YES |
This is just an overview of the differences between the two platforms. Watch for an upcoming blog on more information about the two Google Ad Accounts. Should you find you need assistance in your preexisting account or need help setting one up, don’t hesitate to contact us.
At Interlace Communications we are here to help you build your website and to be found on Google. Contact us today to discuss how we can assist you in any way with your website and how to be found on Google.
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