Frederick Metal Fabrication
Custom Metal Fabrication Shop
Providing a wide range of sheet metal and custom metal work.
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- Frederick Metal Fabrication Retrospective
Monthly Optimization | Search Engine Optimization | Website Design
Business Type : Metal Working

how they came to us
Established with no website
Doug with Frederick Metal Fabrication met Alyse through the Northeast Berks Chamber as a business owner with no web presence. He knew a website was a valuable tool to reach a wide audience, so he had us build him a simple website that included everything he provides.
what we provided
Efficient website and optimization
Doug requested a simple and straightforward site that does the most for his business with the smallest website size. We used carefully selected photos to highlight the key custom metal work he provided. We efficiently used the home, services, and about pages to ensure visitors knew immediately if their needs could be met. Then, the contact info and form were highly visible so they could call or message Doug.
We then worked with him to provide monthly updates and adjustments to help the site rank higher on Google. In his region of Kutztown, he ranked on the first page of Google consistently, and we helped him reach as far as Reading ranking consistently on the second page. We gradually adjusted his website over the time he was with us to optimize every aspect of the site for both drawing in clients and appearing on Google.



how they're ending
Doug is preparing to pass on the business to his son, and plans to work on less projects.
While the website is sunsetting, we’re still working with Doug on his email. He wanted to keep his email to communicate with current customers and start transitioning them to his son. The domain is also being saved in case he’d like to pass it on to his son.
The team at ICI would love to help you with your next project too!
Here's how you can start the conversation:
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