Social media is a major part of marketing your business and creating a vision for your brand. Hundreds to thousands of people see your business online so you want to be able to keep up with your social portrait. One tool that is efficient and helpful to use across multiple social media channels is Hootsuite! […]
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Picture Your Post… Tools to create a variety of posts When creating your marketing posts or presenting any content to possible customers, you want to be creative and ditch any bland or dry aspect. This should include adding lively photos to help spruce up content! With that said, we wanted to give you two options
Photo & Image Tools To Use Read More »
That’s it! Three to Five Words When working on creating an email to send to customers, one of the most important parts of the email is the subject line. You need to think about how to engage with your audience to encourage them to open it? Most times, this most important part of an email
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Eeny, meeny, miny, moe — Which one stays and which ones go? Email marketing is one of the main ways to communicate with customers and to increase the number of users who reach your site and use your services. With more users gaining access to the internet daily, you want to take advantage of email
What Email Marketing Platform Should I Choose? Read More »
In a report from Baymard Institute we learn the reasons why customers abandon their cart on mobile checkout. This report was distilled and disseminated from 7 studies, 9,221 participants, and 37,000+ hours of ecommerce UX research. I would say the facts shared have been studied and processed to provide us with solid reasons to fine-tune
Why do customers abandon their cart? Read More »
Ever since the internet came about, there have been dozens of ways for you, as a business owner, to market and promote your service to hundreds of thousands of individuals, and, it’s just as easy for customers, clients, and scammers to leave nasty reviews online about your business. Some businesses may think online reviews aren’t
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Over time, technology has evolved and the internet has progressed to various lengths we may never have imagined years ago. The internet has become a global network where businesses can grow and strive to be better. For establishments to do better, they have to improve the experience for customers across a multitude of different platforms.
Great Online Experience for Your Customers Read More »
What can be done? Brands have come a long way throughout the years. With help from new technology, they’re able to grow and reach more consumers than ever. Although, technology isn’t perfect. Recently, Google and other individuals took a dive into these machines and the algorithms they use. Their findings showed these devices try
Machine Learning and True Fairness Read More »
Online shopping has become bigger and more adaptable over the past few months. Now Facebook & Instagram are getting in on the action by providing a simple and free feature to help sell your products. Let’s dive into how this shop feature works and why it’s a great step forward to provide your customers with
Learn about Facebook and Instagram Shops Read More »
AARGH!!! A NEGATIVE REVIEW! What do you do? Find out today!
How to Respond to a Negative Review Online Read More »
We’ll keep it simple. There are certain marketing tasks that can be done in just 10 minutes or less. Well, we wanted to give you some quick marketing ideas that you can read through in less than 10 minutes. Let’s go! Social Media Tips Social and search marketing have a price Videos of the benefits
10 Ideas in just 10 Minutes Read More »
If you have worked with us to build your website, chances are we may have talked to you about blogs. Blogs are a great way to insert keywords on your website as well as keep it fresh with new content, which are two important ways that will help your website be found on Google. Google
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(Updated in April 2024) When it comes to building a website, you can’t just build it and hope it will start coming up in Google Searches. Ranking high in results takes time. Generally for a new website, we find it takes anywhere from 6 months to 18 months to appear in the first 15 results.
How to Have Your Website Be Found On Google in a Sea of Websites Read More »
As states start to slowly reopen and many businesses can open, while staying within the guidelines, you want to make sure your customers know you are open and ready to serve them! Being proactive with announcing your open and what you have to offer, will help draw more customers your way. We wanted to share
Are You Ready to Reopen? Read More »
Google offers a great opportunity to be found through your Google My Business profile, which is absolutely FREE to set up and manage! This is the profile that helps you to be found on Google Maps and can also help you to be found in Google searches. If your business has been in business for
Setting Up Your Google My Business Profile Read More »
During COVID-19, online shopping is becoming a bigger deal and companies such as Amazon, Walmart, and many more, are trying to keep up with the high volume of customers they are receiving. You most likely had to make adjustments while running your business, too. One of the smartest moves retail owners have made is to
Is it Time to Set Up an Online Store? Read More »
It is without a doubt different times. The changes that are happening during the coronavirus pandemic will stay with us and affect our business for more than several months. Keeping your business afloat and profitable during these times may not seem possible some days. But it is! During this time, our staff has taken some
Marketing Through COVID-19 Read More »
Needless to say, to create an engagement funnel requires a strategic plan to determine the funnels and what will be offered to further engage with them and eventually do business with you. A good email marketing system is necessary to make this all work. Ask yourself these questions: What is the goal of my email and how do
Automate Your Engagement Funnel Read More »
Hello and thank you for joining us to learn more about how to blog effectively to help your business be found in Google searches. Let’s first review the article which led you here. First, did you watch the YouTube video we mentioned in the article? Power of Words by Purple Feather Media. If you didn’t, please
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Small Business Saturday Ideas #21 to #25 — Marketing Secrets This week’s theme includes some marketing secrets and tips for Small Business Saturday as well as marketing your business everyday. Some I don’t agree with using and others I actually promote and provide. #21 – Ladders Let’s start with Ladders. Yes, Linking Ladders, to
Small Business Saturday — Ideas #21 to #25 — Marketing Secrets Read More »
How much, you ask? As I was thinking about the answers to this question, my first thought is to thank you for reading this. You realize there should be a cost to building a website. With all the website building programs available where they say, “You can build your own website.” The fact that you want
How much does it cost to build a website? Read More »
Why the change? by Alyse Mitten, Owner of Interlace Communications, Inc. For the past four years we have dubbed our monthly focus on your website’s integrity and SEO as Monthly Maintenance. Recently, we have included some speed checks and added even more search engine optimization to your site to what we are doing on a monthly
Monthly Website Maintenance to Monthly Optimization for your Website Read More »
It’s that time again. Time to take a look at your marketing program from 2017 and create a plan for 2018. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2018.
Getting a Jump Start for Marketing Your Business in 2018 Read More »
Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if
How’s Your Website Ranking on Google Searches? Read More »
