CASE STUDY: Welbilt Homes

the client

Your custom home builder

Welbilt Homes is not just a custom home designer and builder; they are a family-owned company with over 37 years of experience in providing high-quality, custom-built homes at affordable prices. They offer dozens of unique floor plans as a starting point, along with a plethora of customization options to turn any floor plan into your dream home.

Operating mainly in southeastern Pennsylvania, Welbilt Homes has the expertise to build on your lot or theirs. They are committed to customer satisfaction, maintaining high levels of professionalism, integrity, honesty, and fairness in all their business relationships. Their services extend beyond just building homes; they also offer land acquisition services to help you find the perfect plot for your new home. With a focus on improving customer experience every day, Welbilt Homes has a design center that includes an online virtual tour, allowing you to browse custom options and visualize your new home even before construction begins.

Recognizing the need for a more user-friendly online experience, they approached us for a site rebuild aimed at enhancing the visitor experience, particularly when browsing through their extensive range of floor plans.

our approach

A Site Rebuild with Custom Solutions for a Custom Builder.

Initially, Welbilt Homes aimed to establish a robust online presence, prompting the need for a comprehensive site rebuild to align with their evolving brand identity. Utilizing custom coding, we meticulously tailored the homepage to meet Welbilt's specific design criteria, all while ensuring mobile responsiveness and an optimized user experience.

To effectively showcase Welbilt's extensive array of home plans, our site rebuild included an intuitive grid layout. This layout highlights essential information every prospective homeowner needs to know—such as square footage, number of bedrooms and bathrooms, and pricing. Each home plan also provides detailed insights into architectural styles and unique features.

To further enhance user navigation, the site rebuild incorporated an advanced search functionality based on tags and categories. This allows visitors to effortlessly filter through home plans by square footage, garage availability, and architectural style, making it easier than ever to find their forever home.